Your Activation Metrics Dashboard: What to Track and Why
The key metrics that tell you whether your onboarding is working and how to improve it.
Measuring Activation
You can't improve what you don't measure. Here's what to track.
Core Metrics
Activation Rate
Percentage of signups who complete your key activation action within a defined period (usually 7 days).
Time to Activation
How long it takes from signup to completing activation. Faster is better.
Activation by Cohort
Compare activation rates across different signup sources, time periods, or user segments.
How PostSignup Helps
Email Open Rates
See how many users are opening your founder emails.
Reply Rates
Track how many users are engaging in conversation.
Action Correlation
See which emails correlate with activation.
Using Data for Improvement
If activation rate is low:
- Look at where users drop off
- Review email content and timing
- A/B test different approaches
- Talk to users who didn't activate
If activation rate is high:
- Document what's working
- Double down on effective tactics
- Look for expansion opportunities
Benchmarks
- Good activation rate: 30-50% (varies by product)
- Great reply rate: 15-25%
- Target time to activation: Within first session ideally
