Blog /Setting Up Your First Email Automation Workflow

Setting Up Your First Email Automation Workflow

Step-by-step guide to creating your first automated email workflow in PostSignup.

December 28, 2024
5 min read
Setting Up Your First Email Automation Workflow

Your First Automation in 10 Minutes

Let's set up a basic founder follow-up automation. It's easier than you think.

Step 1: Connect Your Email

  • Click "Connect Email Account"
  • Choose Gmail or Microsoft 365
  • Authorize send-only permission
  • Done!

Step 2: Choose Your Trigger

For your first automation, use the signup trigger:

  • Trigger: New user signup
  • Delay: 5 minutes (gives time for email confirmation)

Step 3: Write Your Email

Keep it simple for your first one:

Subject: Quick question, {{firstName}}

Body:

"Hey {{firstName}},

Just saw you signed up. Welcome!

Quick question: what are you hoping to accomplish with [Product]?

Happy to point you in the right direction.

[Your name]"

Step 4: Set Conditions (Optional)

You can add conditions like:

  • Only send to users from specific signup sources
  • Exclude certain email domains
  • Only send during business hours

Step 5: Test and Activate

  • Send a test email to yourself
  • Check formatting and personalization
  • Activate the automation

Monitor Results

Check your dashboard for:

  • Emails sent
  • Open rates
  • Reply rates

Iterate based on what you learn.

Ready to try PostSignup?

Start sending founder emails from your own inbox. Free forever for up to 100 emails/month.