The Metrics That Predict Churn Before It Happens
Learn which engagement metrics are leading indicators of churn and how to monitor them effectively.
Predicting Churn is Possible
Churn doesn't happen suddenly. There are always warning signs. Here's how to spot them.
Leading Indicators
Decrease in Login Frequency
Users who logged in daily now logging in weekly? Warning sign.
Feature Abandonment
Started using a feature then stopped? They might be frustrated.
Support Ticket Patterns
Multiple tickets without resolution? Frustration building.
Reduced Time in Product
Sessions getting shorter? Interest waning.
How to Track These
PostSignup integrates with:
- Segment: For user event tracking
- Stripe: For payment and plan data
- Your API: For custom events
Building Your Early Warning System
- Define your "healthy user" behavior
- Set thresholds for "at risk"
- Create automated triggers
- Enable personal outreach
Example Workflow
Condition:
IF user_logins_this_week is less than 2
AND user_logins_last_week was 5 or more
THEN trigger "engagement_drop" email
The email:
"Hey [Name], noticed you've been less active lately. Everything okay? Happy to help if something's not working right."
