Only Email the Users You Choose: Full Control Over Recipients

Selective Emailing

Not every user should get every email. Here's how to target precisely.

Why Selectivity Matters

Relevance

Emails that match user context get better results.

Respect

Don't spam users who aren't the right fit.

Efficiency

Focus energy on users most likely to convert.

Targeting Options

By User Status

• Trial users only
• Paid users only
• Inactive users only

By User Properties

• Company size
• Industry
• Signup source
• Custom fields

By Behavior

• Has used feature X
• Hasn't completed activation
• High engagement score

Manual Selection

For important messages, you can manually select recipients:

• Go to Users
• Filter or search
• Select checkboxes
• Send to selected

Suppression Lists

Permanently exclude users from automation:

• Unsubscribed users (automatic)
• Manually suppressed
• Bounced addresses

Best Practices

• Start narrow, expand based on results
• Test on small segments first
• Respect preferences and unsubscribes
• Document your targeting logic